CDP Team

People

What we're building

  • PostHog Customer Data Platform

    We cover some of the functionality of existing CDP solutions, such as Segment. By creating a UI which specifically encompasses the ideas of "Sources" and "Destinations", along with building out more of the integrations, we can turn PostHog into a leading CDP solution.

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

Recently shipped

Realtime destinations open beta

New betas are always exciting - partly because they give you a chance to try new features and partly because beta users often unlock exclusive benefits when the beta ends. And, on that note, we've just released the first beta for real-time destinations.

Real-time destinations are exactly what they sound like - a way to send data in real-time to a wide range of destinations, including Slack, Hubspot, Customer.io, Intercom, Zapier, and loads more. We have templates set up for all of these, as well as the ability to use HTTP webhooks.

There's currently no limit on how many events you can send to a destination, and the beta is open to everyone. You'll need to be using the data pipelines add-on to test it, however.

Goals

Q4 objectives

😍 Widespread usage of the new CDP

  • Generally available to all customers
  • All of our legacy destinations are removed, simplifying the stack

📤 Messaging V1 (for real this time)

  • Build on top of CDP destinations to solve the core challenges of orchestrated messaging workflows
  • Requirements gathering - what do we need to build here
  • Internal workflows typically built on other tools are now built in PostHog

🧱 Ingestion is rock solid

  • Exception ingestion gets out the door and is ready to scale

Handbook

Features

Many of these already exist in some form - a lot of the work here is around presenting CDP as a complete product by surfacing these things or making them easier to do:

  • Client data capture
  • Global transformations
  • Destination transformations
  • Identity resolution
  • Destination delivery
  • Data warehousing

Slack channel

#team-cdp